“Business is Business”
I don’t know how much you can really see in this picture. Forgive me, taking a picture in the bathroom of a fast food restaurant is not really my comfort zone. I think I rushed it a little bit. Hopefully, you can see it’s an out-of-commission toilet clearly marked with an “Out of Order” sign. Probably something we’re accustomed to seeing. But, I couldn’t help but snicker that a savvy plumber saw this as the perfect opportunity to leave his business card.
One thing I’ve learned working with businesses ranging from sophisticated technology companies to non-profit organizations to apparel manufacturers to retail stores to start-up enterprises is that business is business. Most organizations struggle with the same issues. How can we do more with less? Who should we hire? How do we manage a budget? How do we grow our business, mission, and profits?
This opportunistic plumber that stopped off at a Burger King somewhere outside of Nashville illustrates 3 very simple and powerful principals.
- Know what business you’re in.
- Identify a set of real-world problems you can solve profitably.
- Pursue those opportunities relentlessly and efficiently.
It’s amazing how many businesses and non-profits drift off track in one or more of those areas. Organizational strategy doesn’t have to be complicated. In fact, it shouldn’t be.
I don’t know if Burger King called this plumber or not, but I know I was tempted to take his card…except I thankfully don’t need a plumber right now, and I don’t really want to pick a card up off a urinal.